Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19
A Roy Morgan Single Source survey shows that Williams has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 88% in April 2019, ahead of The Athlete’s Foot on 86% and Spend Less Shoes on 78%. Overall, some 1.4 million Australians shop at a shoe store in an average four-week period, and 82% are satisfied with their experience. Analysis by gender shows that about 880,000 women and 580,000 men shop at shoe stores in an average four weeks. Meanwhile, analysis by generation reveals that 470,000 Australians in Generation X shop at shoe stores in an average four weeks, nearly a third of all shoe store shoppers, and easily the largest market by generation for Australian shoe stores. Generation X also represents the largest share of customers for Williams, The Athlete’s Foot and Payless Shoes.
ROY MORGAN LIMITED, WILLIAMS, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, SPENDLESS SHOES PTY LTD