Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18
A Roy Morgan Single Source survey shows that Spendless Shoes has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 86.7% in November 2017. This is a significant increase of 3.5% from a year ago. The Athlete’s Foot is close behind with a customer satisfaction rating of 86.4%, up 3.8% on a year ago. Betts/Betts Kids also has a customer satisfaction rating of 86.4%, up 16.9% over the last 12 months. In fact, all five leading shoe stores in Australia increased their customer satisfaction over the last 12 months, including fourth-placed Mathers on 84.7% and previous Annual award winners Williams The Shoemen just behind on 84.4%. Roy Morgan CEO Michele Levine says the closeness of the results in November, with all leading shoe stores scoring customer satisfaction ratings above 80%, shows the intensely competitive nature of the industry as retailers Australia-wide deal with the entry of US retail giant Amazon.
ROY MORGAN LIMITED, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, BETTS, BETTS KIDS, MATHERS SHOES PTY LTD, WILLIAMS THE SHOEMEN, AMAZON.COM INCORPORATED