Rebel well placed to take on Decathlon

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that Rebel is again Australia’s leading sports store, with a customer satisfaction rating of 89.2% in November 2017. This is up 3.0% from a year ago, as competition hots up in Australia’s sporting goods market. Closest rival Sports Power also scored an impressive customer satisfaction rating of 86.5% in November, up 2.5% over the past year, while Sportsco had a satisfaction rating of 73.7%. French sports store giant Decathlon entered the Australian sporting goods market in 2016 with an online presence, and the Decathlon "warehouse" store opened pre-Christmas in suburban Sydney is the first of up to 100 stores Decathlon plans to open in Australia. Roy Morgan CEO Michele Levine says Rebel’s performance in 2017 has been exceptional with the company taking out several monthly Roy Morgan Customer Satisfaction Awards during the year and heavily favoured to build on its successive victories in 2015 and 2016 in the annual Roy Morgan Annual Customer Satisfaction Awards in February.

CORPORATES
ROY MORGAN LIMITED, REBEL SPORT LIMITED, SPORTS POWER, SPORTSCO PTY LTD, DECATHLON

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