Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19
New research from Roy Morgan shows that 1.59 million Australians aged 14+ shop at a shoe store in an average four-week period. Meanwhile, The Athlete’s Foot has won the monthly Shoe Store Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 84%. It is followed by Williams on 77% and Spend Less Shoes on 73%. In a concerning trend for the industry, no brand has had an increase in customer satisfaction over the past year, but several have experienced troubling decreases. The final brand among Australia’s top four footwear retailers, Payless Shoes, suffered the most, with a 12% drop. These results are from the Roy Morgan Single Source survey, which is derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.
ROY MORGAN LIMITED, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, WILLIAMS SHOES, SPENDLESS SHOES PTY LTD, PAYLESS SHOES PTY LTD