Economist eyes growth potential

Original article by Max Mason
The Australian Financial Review – Page: 17 : 26-Oct-17

The global circulation of "The Economist" is about 1.5 million, including just 20,000 in Australia. However, chief marketing officer Michael Brunt is upbeat about the venerable magazine’s prospects in the Australian market, suggesting that it has a potential readership of about one million, based on the characteristics of the magazine’s typical reader. "The Economist" is using an experiential marketing campaign to boost local subscription numbers.


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