Bauer says subscriptions to its magazines have surged by over 60%

Original article by Vivienne Kelly
Mumbrella – Page: Online : 21-May-20

Bauer Media Australia has advised that its magazine subscription sales have risen by over 60 per cent in the past month when compared to the previous month. Subscription increases for individual titles include a 97 per cent increase for ‘The Australian Women’s Weekly’ and an 81 per cent rise for ‘Woman’s Day’. When compared to the corresponding period in 2019, Bauer’s magazine subscriptions are up by 111 per cent over the past 30 days.


Leading magazines increase readership on a year ago

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Nov-18

A total of 15,117,000 Australians aged 14+ (74.1 per cent) read magazines whether in print or online either via the web or an app. That is up 0.7 per cent, or 110,000, from a year ago according to the results released on 8 November from the Roy Morgan Australian Readership report for the 12 months to September 2018. Readership of print magazines was at over 13.6 million Australians aged 14+ (66.8 per cent), down 0.4 per cent, or 57,000, from a year ago. Nine of Australia’s Top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. National Geographic had the strongest performance of Australia’s leading magazines growing its print readership by 21.2 per cent to 1,275,000, on the back of its special ‘Plastic or Planet’ edition. Roy Morgan CEO Michele Levine says print magazine readership in Australia is growing with over 15 million Australians reading magazines whether in print or online


Economist eyes growth potential

Original article by Max Mason
The Australian Financial Review – Page: 17 : 26-Oct-17

The global circulation of "The Economist" is about 1.5 million, including just 20,000 in Australia. However, chief marketing officer Michael Brunt is upbeat about the venerable magazine’s prospects in the Australian market, suggesting that it has a potential readership of about one million, based on the characteristics of the magazine’s typical reader. "The Economist" is using an experiential marketing campaign to boost local subscription numbers.