Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17
Roy Morgan Research has released the latest readership report for Australian newspapers for the 12 months to September 2017. Some 15,568,000 Australians aged 14+ (77.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is down 1.7 per cent from a year ago. Cross-platform audiences have increased for three out of the top five leading mastheads in Australia, and analysing the print and digital modes of readership shows that over the past 12 months five of Australia’s leading mastheads have increased their digital audience and two have increased their print readership. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,040,000, down 3.5 per cent from a year ago.
ROY MORGAN RESEARCH LIMITED