Original article by Sue Mitchell, James Thomson
The Australian Financial Review – Page: 17 : 23-Nov-17

Australian retailing is set for its biggest shake-up in decades on 23 November, when Amazon "soft-launches" its electronic commerce operations, with a full launch expected on 24 November. Ben Gilbert from UBS says Amazon’s arrival in Australia is likely to have a detrimental impact on the profit margins of local retailers, as they will have to invest more in delivery and service, as well as lowering their prices. However, he believes investors have perhaps over-reacted to Amazon’s pending arrival in terms of how much they have pushed down the share price of local retailers.

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AMAZON.COM INCORPORATED, UBS HOLDINGS PTY LTD, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, GREENCROSS LIMITED – ASX GXL, SUPER RETAIL GROUP LIMITED – ASX SUL, DYSON APPLIANCES LIMITED, BREVILLE GROUP LIMITED – ASX BRG