Original article by Sue Mitchell
The Australian Financial Review – Page: 15 & 20 : 7-Dec-17

Melanie Sanders of Bain & Company has forecast that e-commerce giant Amazon will boast Australian sales of between $A8bn and $A10bn within 5-10 years, making it the nation’s sixth-biggest retailer. Consumers have criticised the limited product range offered by Amazon when it officially launched in Australia, but Sanders argues that the company probably opted for a low-key launch in order to test its systems. Retail industry analysts have warned Australian retailers against becoming complacent based on Amazon’s local launch on 5 December, while Amazon itself says its sales for the day were higher than for any previous country launch.

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