Amazon just warming up, warn analysts

Original article by Sue Mitchell
The Australian Financial Review – Page: 15 & 20 : 7-Dec-17

Melanie Sanders of Bain & Company has forecast that e-commerce giant Amazon will boast Australian sales of between $A8bn and $A10bn within 5-10 years, making it the nation’s sixth-biggest retailer. Consumers have criticised the limited product range offered by Amazon when it officially launched in Australia, but Sanders argues that the company probably opted for a low-key launch in order to test its systems. Retail industry analysts have warned Australian retailers against becoming complacent based on Amazon’s local launch on 5 December, while Amazon itself says its sales for the day were higher than for any previous country launch.

CORPORATES
AMAZON.COM INCORPORATED, BAIN AND COMPANY, UGAM, WORLD FIRST AUSTRALIA, CITIGROUP PTY LTD, UBS HOLDINGS PTY LTD, WESFARMERS LIMITED – ASX WES, KMART AUSTRALIA LIMITED, WOOLWORTHS LIMITED – ASX WOW, BIG W DISCOUNT STORES, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, METCASH LIMITED – ASX MTS, IGA, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

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