Big ratings boost for the Big Bash

Original article by John Stensholt
The Australian Financial Review – Page: 25 : 21-Dec-17

Nine Entertainment Company, the Ten Network and Fox Sports are likely to be the main bidders for the next Big Bash League broadcasting rights deal. The strong TV ratings for the first BBL match of the 2017-18 season should strengthen Cricket Australia’s bargaining power in negotiations for a new rights deal. Peak audience numbers for Ten’s coverage were 15 per cent higher than the corresponding match in 2016-17, while the Women’s BBL competition has also attracted strong TV ratings.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, FOX SPORTS AUSTRALIA PTY LTD, BIG BASH LEAGUE, CRICKET AUSTRALIA

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