Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jan-18
In Australia, Business Confidence rose 3.3pts (+2.9%) to 117.4 in December 2017, according to the latest Roy Morgan Business Single Source survey, after the Federal Government won two critical by-elections to retain a governing majority. Businesses are the most positive heading into a new year since 2013, with 57.3% (up 3ppts) of businesses saying now is a "good time to invest in growing the business". Meanwhile, 52.2% (up 2.5ppts) of businesses expect "good times" financially over the next 12 months and 49.8% (up 5.8ppts) say the business will be "better off" financially this time next year. The large increase in Business Confidence in December was driven by rises in confidence in industries such as Manufacturing, Agriculture, forestry & fishing, Education & training, and Information media and telecommunications.
ROY MORGAN LIMITED