Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-18
A Roy Morgan Single Source survey shows that JB Hi-Fi is again Australia’s leading electrical and furniture retailer, with a customer satisfaction rating of 90.9% in November 2017. JB Hi-Fi’s customer satisfaction improved 0.5% from a year ago to hold off a fast improving Ikea on 89.6% (up 5.2% from a year ago), and ahead of JB Hi-Fi stablemate The Good Guys on 88.7%. However, the biggest improver over the past year was Freedom, which increased its customer satisfaction rating by 6.4% to 81.8% in November – its highest rating since April 2014. Roy Morgan CEO Michele Levine says JB Hi-Fi is in the box seat to win its fourth Roy Morgan Annual Customer Satisfaction Award at the 2017 Awards in February, adding that between them JB Hi-Fi and The Good Guys have won a total of 8 Annual Roy Morgan Customer Satisfaction Awards since 2011.
ROY MORGAN LIMITED, JB HI-FI LIMITED – ASX JBH, IKEA TRADING PTY LTD, THE GOOD GUYS, FREEDOM FURNITURE, FANTASTIC FURNITURE, STEINHOFF INTERNATIONAL HOLDINGS LIMITED