Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18
Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.
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