Skoda vs Lexus – tight finish for car satisfaction award

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey shows that Skoda had a customer satisfaction rating of 97.5% in the year to November 2017, an increase of 4.5% compared with the previous 12 months. Skoda was followed by Lexus on 97.1% (up 2.6%). Nine of the top 10 car brands for customer satisfaction showed improvement over the last 12 months, with the only exception being Isuzu UTE, which was down 0.4%. The two biggest improvers among the top 10 were Land Rover (up 5.5% to 95.4%) and Peugeot (up 5.4% to 95.2%). The winner of the 2017 Annual Roy Morgan Car Manufacturer Satisfaction Award will be announced later in February. Lexus has won this award for the past three years.

CORPORATES
ROY MORGAN LIMITED, SKODA AUTOMOBILOVA AS, LEXUS, ISUZU UTE AUSTRALIA PTY LTD, LAND ROVER, PEUGEOT AUTOMOBILES AUSTRALIA

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