Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18
Car manufacturer Lexus has been named as the inaugural winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – awarded to the company that achieved the highest customer satisfaction of all 32 winners at the 2017 Annual Roy Morgan Customer Satisfaction Awards. Lexus’ win as the 2017 Roy Morgan Car Manufacturer of the year was hard fought ahead of rivals Skoda, Renault and Mazda, but the tight race between the four did not detract from Lexus’ overall performance against competing businesses across all 32 categories. Lexus’ averaged a customer satisfaction rating of 95.8% in 2017 to finish just in front of Supermarket of the Year Foodland on 95.3%, General Insurer RACT on 94.5%, Handset Provider of the Year Apple iPhone on 92.3% and Bank of the Year Greater Bank on 92.0%.
ROY MORGAN LIMITED, LEXUS, SKODA AUTOMOBILOVA AS, RENAULT HOLDINGS PTY LTD, MAZDA AUSTRALIA PTY LTD, FOODLAND AUSTRALIA LIMITED, RACT INSURANCE PTY LTD, APPLE PTY LTD, GREATER BANK LIMITED