Original article by Roy Morgan
Market Research Update – Page: Online : 2-Mar-18
A Roy Morgan Single Source survey has found that Kiwibank had the highest satisfaction rating of the largest New Zealand banks in the year to December 2017. Kiwibank had a rating of 83.9%, compared with 82.6% in 2016. Overall consumer satisfaction with banks in New Zealand was 78.2%, up from 77.1% in the previous year. Of the largest New Zealand banks, six showed improved satisfaction, with the biggest gains coming from BNZ (up 2.2% points to 79.6%) and ANZ (up 2.0% point to 79.6%). Meanwhile, of the largest banks considered by customers to be their main financial institution, TSB Bank customers with 91.7%, have the highest likelihood (high advocates) of recommending them to a friend or colleague. They are followed by The Co-Operative Bank (86.6%) and Kiwibank (73.3%).
ROY MORGAN LIMITED, KIWIBANK LIMITED, BANK OF NEW ZEALAND, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, TSB BANK LIMITED, CO-OPERATIVE BANK