Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source Survey, which was carried out in the three months to December 2017, shows that 2.26 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This compares with 2.29 million for the same period in 2016, which led up to the record new cars sales in 2017. A further indication that 2018 is looking very positive for new vehicle sales is the fact that the number of people who intend to buy a new vehicle in the next year has risen by 44,000 (7.7%) to 614,000. Meanwhile, there is an increasing level of interest in alternative fuels to petrol among Australians who intend to buy a new vehicle over the next four years. Only 61.9% think that their next vehicle will most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales, with diesel 5.3% higher on 29.2%, hybrid (petrol and electric) higher by 4.7% (to 5.2%), fully electric higher by 3.0% (to 3.1%) and LPG 0.6% higher (to 0.6%).

CORPORATES
ROY MORGAN LIMITED