Original article by Roy Morgan
Market Research Update – Page: Online : 10-Apr-18

Although the media has managed to work itself into a ‘frenzy’ in recent days over the latest Newspoll – which was released this week showing the ALP in front of the L-NP again for the 30th straight week – the facts are that today’s ‘YouGov Galaxy Newspoll’ is conducted very differently to the original Newspoll which current Prime Minister Malcolm Turnbull used to oust former Prime Minister Tony Abbott less than three years ago. Today’s ‘YouGov Galaxy Newspoll’ are ‘robo-polls’ with recorded questions using Australian landlines, then these results are ‘topped-up’ with ‘online’ polling. Whereas the 30 Newspolls that spelled the end of Tony Abbott were conducted using traditional personal telephone polling. Galaxy Research was awarded the Newspoll contract in July 2015, and was bought by UK polling organisation YouGov in December 2017. YouGov is famous for calling Brexit for the ‘Remainers’ on Brexit polling day June 23, 2016. Remain 52% cf. Leave 48% – ironically the same result ‘YouGov Galaxy Newspoll’ says the ALP today leads the L-NP. To paraphrase a rather famous politician – ‘Fake News’. The latest Morgan Poll released last Friday shows the next Federal Election is ‘too close to call’ with the ALP on 51% cf. L-NP 49%. This week’s latest Newspoll results analysed by Poll Bludger are available to view here – memories are short – Newspoll under-estimated the Liberal vote in the recent South Australia election by 4%!

CORPORATES
NEWSPOLL, YOUGOV LIMITED, GALAXY RESEARCH PTY LTD, MORGAN POLL, ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY