Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18
A Roy Morgan Single Source survey shows that Qantas has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline in February 2018, with a customer satisfaction rating of 86.4%. This is just ahead of stablemate Qantaslink on 86.1% and clearly ahead of key rival Virgin Australia on 83.2%. All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction rating in February of 77.1% and budget airlines Jetstar on 64.1% and Tigerair on 61.4%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2%, ahead of Virgin Australia on 81.5% and well ahead of Jetstar on 65.5%. Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline of the year for the fourth straight year in 2017.
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, QANTASLINK, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD, TIGERAIR