Grill’d cooks competition with superior customer satisfaction

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source survey shows that 12 million Australians aged 14+ visited a quick service restaurant in an average four-week period in the year to March 2018. Gourmet burger outlet Grill’d has topped the satisfaction ratings in each of the first three months of 2018, and it was a clear monthly winner in March with a customer satisfaction rating of 91.3%. It was followed by Crust (87.9%), Subway (87.5%), Fasta Pasta (86.6%) and Mad Mex (86.2%). Red Rooster (up 6.5%) has recorded the biggest improvement in satisfaction over the last 12 months, followed by Pizza Hut (up 6.2%) and Hungry Jack’s (up 3.1%). Those showing the largest declines in satisfaction were Pizza Capers (down 18.7%), La Porchetta (down 13%), Guzman y Gomez (down 7.4%) and Oporto (down 6.1%).

CORPORATES
ROY MORGAN LIMITED, GRILL’D PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, SUBWAY SANDWICHES PTY LTD, FASTA PASTA FAMILY RESTAURANTS PTY LTD, MAD MEX FRANCHISING PTY LTD, RED ROOSTER FOODS, PIZZA HUT AUSTRALIA, HUNGRY JACK’S PTY LTD, PIZZA CAPERS, LA PORCHETTA, GUZMAN Y GOMEZ PTY LTD, OPORTO PTY LTD

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