Original article by Max Mason
The Australian Financial Review – Page: 16 : 8-May-18
Public broadcaster SBS has secured a deal for social media giant Twitter to stream its coverage of soccer’s 2018 World Cup. In addition to a highlights package, Twitter Australia will stream a daily show to be called #WorldGameLive during the World Cup in Russia. The deal includes a revenue-sharing arrangement, and Twitter Australia MD Suzy Nicoletti notes that video streaming now accounts for more than 50 per cent of Twitter’s global advertising revenue.
SPECIAL BROADCASTING SERVICE (SBS), TWITTER AUSTRALIA HOLDINGS PTY LTD, TWITTER INCORPORATED, WORLD CUP, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, BUZZFEED PTY LTD