Original article by Max Mason
The Australian Financial Review – Page: 29 : 14-May-18
SBS and Optus are the official Australian broadcasters of the 2018 soccer World Cup in Russia. SBS is said to have paid $A40m for the local rights to the 2018 and 2022 World Cups, before securing a sub-licensing deal with the telco. However, there is concern that many consumers will bypass the official broadcasters by using streaming devices that provide access to pirated broadcasts of the World Cup from overseas TV networks.
SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, WORLD CUP, BEIN SPORTS, AL JAZEERA, WORLD MEDIA INTERNATIONAL PTY LTD