ABC in rescue plan to lift dire ratings

Original article by Stephen Brook
The Australian – Page: 24 : 21-May-18

The ABC will revamp its flagship evening news bulletin, with a focus on major stories, exclusive content and interviews. A strategy document also shows that the public broadcaster wants to ensure that "ABC News" is better integrated with "7:30" so the latter does not cover the same stories. The ABC is seeking to arrest a decline in the ratings of its 7pm news, which boasted an audience of just 660,000 across the five main capital cities in mid-May. Its audience is also heavily skewed toward the 50+ age demographic.


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