Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-18
A Roy Morgan Single Source survey shows that nearly 15.7 million Australians aged 14+ (almost 78%) accessed news or newspaper websites in an average four weeks during the year to March 2018. News.com.au is visited by nearly 5.9 million Australians in an average four-week period, ahead of the Sydney Morning Herald (5.3 million visitors) and ABC News (just over five million visitors). Of Australia’s 20 leading news websites, nine are direct extensions of leading Australian newspaper mastheads, led by the SMH, The Daily Telegraph and The Age. A further seven of the leading websites are primarily Internet channels, led by news.com.au and Daily Mail.
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