Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-18
A Roy Morgan Single Source survey shows that 84.8% of New Zealanders bought or ate take away food in the year to March 2018. The survey also shows that 33.2% of New Zealanders visit or purchase from McDonald’s in an average four weeks, ahead of KFC (17.7%) and Domino’s Pizza (15%). Analysing the leading fast food outlets by generation shows that 80.8% of Generation X and 77.3% of Millennials visit or purchase fast food in an average four weeks. This is substantially more than either Baby Boomers (68.1%), Generation Z (66.1%) or Pre-Boomers (54.1%).
ROY MORGAN LIMITED, McDONALD’S RESTAURANTS (NEW ZEALAND) LIMITED, KFC, DOMINO’S PIZZA NEW ZEALAND LIMITED, BURGER KING CORPORATION, SUBWAY INCORPORATED