Little Creatures crafts a strategy for China

Original article by Eli Greenblat
The Australian – Page: 17 & 21 : 12-Jun-18

Craft beer’s share of the broader beer market is much greater in some parts of the world than others, according to Matt Tapper. The MD of global markets for brewer Lion says craft beer’s market share is generally less than one per cent in Asian markets, compared with up to 15 per cent in North America. The low adoption of craft beer by Asian consumers is prompting Lion to target markets such as China and Singapore with its Little Creatures craft beer brand, which started life in Fremantle and is currently sold in 30 overseas markets.

CORPORATES
LION PTY LTD, LITTLE CREATURES BREWING PTY LTD, DXCEL

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