Trust key to grab media spend: PwC

Original article by Max Mason
The Australian Financial Review – Page: 28 : 12-Jun-18

PricewaterhouseCoopers has forecast that consumer spending on media and internet access will rise from $A24.1bn in 2017 to $A28bn by 2022. Megan Brownlow of PwC says trust will be a major factor in how this expenditure is allocated. PwC’s Australian Entertainment & Media Outlook 2018 report concludes that traditional media companies should benefit from a series of scandals that have eroded consumers’ trust in digital media companies such as Facebook.

CORPORATES
PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, FACEBOOK INCORPORATED, CAMBRIDGE ANALYTICA LLC

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