Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18
A Roy Morgan Single Source survey shows that 675,000 Australians aged 14+ are involved in making decisions that relate to business banking and other financial services in an average 12-month period. The survey, which was carried out in the year to March 2018, also shows that 68.7% of these decision makers are full-time workers, well above their population proportion of 37.9%, while 64.7% have a diploma or degree (compared with 45.2% of the population). Other over-represented segments among these decision makers are men (56.2%, compared with 49.2% of the population), millennials (38.7%; population 22.3%) and the A/B socio-economic quintile (37.9%; population 20.0%).
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