Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that supermarket sales account for nearly 75% of the $15.5bn alcohol market in Australia. Woolworths Group holds 50.1% of the total amount spent on packaged alcoholic beverages in an average week, with its market share rising by 1.5% in the 12 months to March 2018. Dan Murphy’s had the biggest increase in share of market for Woolworths Group, up 1.2%. Coles Group saw a small decline in share of market for alcohol retail, with small gains for Liquorland and Vintage Cellars and a drop of 1.2% in share of market at First Choice. These are the latest figures from the Roy Morgan Alcohol Retail Currency Report, which is based on in-depth personal interviews with 3,650 Australians aged 18+ who have recently bought packaged alcohol.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, DAN MURPHY’S, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE