Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18
A Roy Morgan Single Source survey shows that 810,000 Australians aged 14+ are involved in making decisions that relate to business travel and accommodation in an average 12-month period. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that 75.2% of business travel or accommodation decision makers were full time workers, well above their population proportion of 37.9%, while 69.9% had a diploma or degree (population 45.2%). Other over-represented segments among these decision makers were men with 57.9% (population 49.2%), and the A/B socio-economic quintile 50.2% (population 20.0%).
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