Original article by Dana McCauley
The Australian – Page: 24 : 2-Jul-18
UBS forecasts that Australia’s free-to-air TV advertising market will record growth of 1.5 per cent in 2018-19. The firm says elections at federal and state level will boost the ad revenue of the Seven and Nine networks. Meanwhile, UBS figures show that the Ten Network’s share of ad revenue fell sharply during the first half of 2018. Ten intends to ramp up its local content after losing the Big Bash League broadcasting rights, with a number of new shows set to debut in the second half.
UBS HOLDINGS PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, BIG BASH LEAGUE, CRICKET AUSTRALIA