Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

Roy Morgan’s privacy survey has found that more than 90% of Australians aged 14+ are either "not sure" or only "somewhat understand" how several leading apps use and/or share their data. This includes 94.6% of Australians who use Apple apps, 94.3% of Twitter users, 94.0% of Instagram users and 93.7% of Snapchat users. The findings are based on interviews with a representative sample of 967 Australians drawn from Roy Morgan’s Single Source panel. Roy Morgan CEO Michele Levine says that despite the concerns raised about the potential misuse of personal data, only a tiny minority of Australians (between 5-10%) believe they "fully understand" how companies such as Apple, Twitter, Facebook, Snapchat and Google use and/or share their personal data.

CORPORATES
ROY MORGAN LIMITED, APPLE INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MESSENGER, GOOGLE INCORPORATED, FACEBOOK INCORPORATED