Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18
Roy Morgan has released the latest readership results for Australian newspapers for the 12 months to June 2018. Over 16 million Australians aged 14+ (79.3%) now read or access newspapers in an average 7-day period via print or online, an increase of 3.3 per cent from a year ago. Four of Australia’s top five leading mastheads have grown their cross-platform audiences. "The Sydney Morning Herald" is still Australia’s most widely-read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,139,000 (down 10.3 per cent).
ROY MORGAN LIMITED