Original article by Roy Morgan
Market Research Update – Page: Online : 31-Aug-18

Roy Morgan’s Net Trust Survey is the landmark survey which has now been conducted nine times since October 2017. It has explored in detail how the gaining and maintaining of "Trust" is key to businesses developing and growing their market share, while "Distrust" of a brand or business represents a significant problem for the business. In the latest presentation on Trust and Distrust at ABCTV’s Q&A studio in Sydney Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill explored how rising levels of "Distrust" in a business can trigger increasing customer churn, negatively impact customer acquisition and retention and is an effective "bellwether" for the sustainability of a business. To learn more about the latest results of Roy Morgan’s Net Trust Survey follow this link for access to the latest Net Trust Report.

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