Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-18
Roy Morgan Business Confidence was down 3.4 points (-3%) to 110.2 points in August. However, analysing Business Confidence throughout August shows Consumer Confidence before August 20 was 115.0 points, while it plunged to 99.5 points during the last third of the month beginning the week of the leadership challenge (August 20-31, 2018). In August, Business Confidence remained below its level of a year ago and is now 4.2 points lower than in August 2017 and 6.1 points below its long-term average of 116.3 points. However, despite now falling for four consecutive months, Business Confidence throughout the first eight months of 2018 has averaged 116.6 points – above the long-term average and the highest yearly average since 2014. Businesses remain largely positive in August with a majority of businesses, 50.5% (unchanged) expecting ‘good times’ for the Australian economy over the next five years and nearly half, 47.8%, saying now is a ‘good time to invest in growing the business’.
ROY MORGAN LIMITED