Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

Research from Roy Morgan shows that almost 11.9 million Australians watch the Nine Network across broadcast and Catch Up platforms in an average week, while nearly 12.5 million watch the Seven Network and almost 11.3 million watch the ABC. Nine Entertainment’s merger with Fairfax Media will bring together two of Australia’s leading media companies, as well as their 50:50 joint venture subscription video-on-demand service Stan (which is watched by over 2 million Australians in an average four weeks). The merger will boost the combined viewership of Nine Entertainment platforms to over 12.2 million, within reach of the Seven Network. Roy Morgan CEO Michele Levine says that although some have expressed concerns about the potential lessening of competition the merger may bring, the proliferation of competing Pay TV and SVOD services such as Netflix, Amazon Prime, YouTube Premium, Fetch and others, suggests that competition in the viewing space is intensifying rather than reducing.

CORPORATES
ROY MORGAN LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, STAN ENTERTAINMENT PTY LTD, SEVEN NETWORK LIMITED, AUSTRALIAN BROADCASTING CORPORATION, TEN NETWORK HOLDINGS LIMITED, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, AMAZON PRIME, YOUTUBE PREMIUM, FETCHTV PTY LTD