Original article by Roy Morgan
Market Research Update – Page: Online : 28-Sep-18
Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Monthly Award for August 2018. With its Google phones, such as Pixel and Nexus, Google achieved a customer satisfaction rating of 94%, just ahead of long-time favourite Apple iPhone on 92%. The victory for Google is its first in the mobile handset category after launching the Google Pixel in 2013 and the Google Nexus in 2010. Google increased customer satisfaction for its phones by an impressive 6% over the last year; customer satisfaction for Apple iPhone was virtually unchanged (down 1%) and is now level with the other big improver over the past year, Motorola (up 8% to 92%). Meanwhile, analysis shows that Millennials are the most likely generation to have a Google phone. Over 40% of Google phones in Australia are owned by Millennials.
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, MOTOROLA INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED