Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-18
Virgin Mobile has won the Roy Morgan Mobile Phone Service Provider Monthly Customer Satisfaction Award for August, with a customer satisfaction rating of 88%. Virgin Mobile jumped ahead of ALDImobile on 84% to claim its second award for the year. Virgin Mobile and ALDImobile have increased their customer satisfaction by 12% and 14% respectively over the last 12 months. Both Virgin Mobile and ALDImobile have achieved multiple victories in the Mobile Phone Service Provider category in 2018 and are the leading contenders to take out the annual award. Virgin Mobile is not itself a network provider but rather a Mobile Virtual Network Operator which utilises the underlying Optus mobile network to provide its service. When it comes to the underlying mobile networks, the Optus network with an overall customer satisfaction rating of 78% is narrowly ahead of both the Vodafone network on 77% and the Telstra network on 75%.
ROY MORGAN LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, ALDIMOBILE, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS