Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that nearly 1 million Australians now play basketball either regularly or occasionally. The survey also shows that 667,000 of Australia’s basketballers are men, while 324,000 are women. More than half of Australia’s basketballers are under 25 years old, with 298,000 aged under 18 years old and a further 285,000 aged 18-24. Amongst their older peers a similar number are aged either 25-34 years old (186,000) or aged 35-49 years old (199,000). Only 23,000 Australians aged 50+ play basketball. Analyisis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that members of the Aspirationals (8.4%), Metrotechs (6.8%) and Doing Fine (5.2%) communities are all more likely to be basketballers than regular Australians.

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