Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18
New research from Roy Morgan shows that over three million Australians aged 14+ (or almost 15%) visit a comparison website in an average four weeks. Finder.com.au is visited by over 1.2 million Australians in an average four week; it is closely followed by Choice.com.au, which is visited by over 1 million. Other leading comparison websites include Canstar/Canstar Blue (visited by nearly 730,000 Australians in an average four weeks), Comparethemarket.com.au (visited by almost 430,000) and iSelect (visited by just under 400,000 Australians). These results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.
ROY MORGAN LIMITED, FINDER.COM.AU, CHOICE.COM.AU, CANSTAR PTY LTD, CANSTAR BLUE PTY LTD, COMPARE THE MARKET PTY LTD, ISELECT LIMITED – ASX ISU