Original article by Nick Tabakoff
The Australian – Page: 15 & 18 : 18-Dec-18

Total advertising expenditure across all Australian media was down by over 10 per cent year-on-year in October, according to SMI. It is understood that figures for November will show a similar negative trend. Mark Coad, the CEO of media buyer PHD Australia, notes that advertising tends to be a good leading indicator of the overall economy, while fellow media buyer Chris Walton of Nunn Media says global factors such as the US-China trade war and Brexit could also be impacting on advertisers.

CORPORATES
SMI MEDIA INCORPORATED, PHD CREATIVE PTY LTD, NUNN MEDIA PTY LTD, UNILEVER PLC, PRICEWATERHOUSECOOPERS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA