Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-19
A special Roy Morgan survey taken in mid-December shows 44% of Australians think 2019 will be ‘better’ than 2018, 32% say 2019 will be ‘the same’, only 14% say 2019 will be ‘worse’ and 10% don’t know. Australians are far more positive about 2019 than they were a year ago when asked about 2018, when only 31% said 2018 would be ‘better’ than 2017, a record low. Roy Morgan CEO Michele Levine says Australians have entered 2019 in a more positive frame of mind than a year ago, with 44% expecting 2019 will be ‘better’ than 2018 an increase of 13% points from a year ago. Levine notes the first half of 2019 is set to be dominated by political issues, with the New South Wales State election scheduled for late March, and a federal election expected only a few weeks later in mid-May.
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