Decline in proportion of Australians drinking alcohol

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-19

New research from Roy Morgan shows that 67.9% of Australians aged 18+ consume at least one type of alcoholic drink in an average four-week period, compared with 70.1% in 2013. Wine is now consumed by 43.3% of Australians, ahead of beer (38.4%) and spirits (26.7%). Cider is now consumed by 12.3% of Australians, up from 10.3% five years ago, making it the only type to increase. Cider is now more popular than RTD (11.4%), Liqueurs (7.2%) and Fortified Wine (5.2%). Roy Morgan’s ‘Alcohol Consumption Currency Report September 2018’ is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning of over 15,000 regarding their alcoholic drinking habits.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s