Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19
Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2018. Over 15.7 million Australians aged 14+ (76.9%) now read or access newspapers in an average seven-day period via print or online, a fall of 1.3 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, the ‘Herald Sun’ grew its digital audience to over two million; ‘The Australian Financial Review’ also increased its digital audience over the last year, up by 1.2 per cent to 1,169,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,135,000, down 2.8 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,045,000 (down 12.8 per cent).
ROY MORGAN LIMITED