Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-19
A Roy Morgan Single Source survey shows that over 5.4 million Australians now use music streaming services available via websites or apps. Spotify is the clear industry leader, used by nearly 3.6 million Australians in an average week (around four times the size of SoundCloud, which is used by around 900,000 Australians in an average week). Although Google Play Music (used by over 660,000 Australians), and the newer YouTube Music (used by nearly 600,000 Australians) do not capture a huge market share at this time, there are clearly strong prospects for growth as both services introduce news capabilities. At a combined level over 1.1 million Australians use either Google Play Music or YouTube Music in an average week. Roy Morgan CEO Michele Levine says the announcement by Google that it will soon be streaming news via its Google Play Music streaming service presents yet another challenge to the revenue models of traditional media channels including TV, radio and newspapers.
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