Original article by Roy Morgan
Market Research Update – Page: Online : 11-Mar-19
Mobile Virtual Network Operators (MVNOs) are continuing to take market share from the traditional Mobile Network Operators (MNO) in the prepaid mobile market, according to the latest research from Roy Morgan. Over 6.7 million Australians (32.6%) now have a prepaid mobile phone, and a rising share of these prepaid mobile phones are bought via a MVNO, such as those operated by the likes of Aldi Mobile, Amaysim, Kogan, Boost, Lebara, Lycamobile. MVNOs are now used by nearly 2 million Australians, or 29.4% of consumers who have a prepaid mobile phone. This market penetration for MVNOs is up a significant 2.5ppts in the last year alone, and up by 6.3ppts from four years ago in the six months to July 2014. Roy Morgan CEO Michele Levine says the increased market share taken by MVNOs in the prepaid mobile market is driven by a range of factors, including Australians looking for a better phone deal.
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, KOGAN.COM LIMITED – ASX KGN, BOOST MOBILE, LYCAMOBILE PTY LTD