Original article by David Swan
The Australian – Page: 23 : 18-Mar-19
Australian Competition & Consumer Commission chairman Rod Sims has told the ThinkTV conference that he wants advertising technology companies such as Google to be more transparent about their pricing. Sims says insufficient transparency means advertisers are unsure what they are paying for, and that higher advertising prices are passed on to consumers in the form of higher prices for goods and services. Gary Nissim, the founder and MD of search agency Indago Digital, says there is still uncertainty as to how Google calculates cost per click and how its algorithms work.
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, THINK TV, GOOGLE INCORPORATED, INDAGO DIGITAL, SEEK LIMITED – ASX SEK, REA GROUP LIMITED – ASX REA, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA