Original article by Roy Morgan
Market Research Update – Page: Online : 24-Apr-19

A special Roy Morgan SMS Poll conducted for the Australian Futures Project last week on April 17-18, 2019 with a cross-section of 1,546 electors shows 27% of electors are yet to make up their mind who they will vote for in next month’s Federal Election and 44% of them say no party is addressing the issues that matter to them. Key demographics yet to make up their minds include 38% of Australians aged 25-34 years old and 33% of Queensland electors. Roy Morgan CEO Michele Levine highlighted that although the ALP remains the favourite, the large number of undecided voters means there could still be a turning point in the election campaign that costs the ALP victory. This is the probably first election that I’ve seen where you’ve really had some fundamental issues at war with each other. At this election what the electorate wants is they want a healthy economy, they want the environment cared for and the want the cost of living preserved or not ‘flying through the roof’. So these three things don’t sit naturally together. You can’t just have all of them. Where does the money come from? Somebody has to think about these things. So they are really playing out in this election. We know from surveying people’s views about the environment and Climate change until 2008 and the Global Financial Crisis everyone was saying the environment was the most important issue for them. Then when the Financial Crisis came the issue became what are we going to do about it and who is going to pay. Now that issue is what’s being played out today. The interview with Levine was conducted before the latest Federal voting results shown above were available. Click on link to listen to 5min ABC NewsRadio interview with Roy Morgan CEO Michele Levine.

CORPORATES
MORGAN POLL, ROY MORGAN LIMITED, AUSTRALIAN LABOR PARTY