Breakfast shows have lost their sizzle factor

Original article by Zoe Samios
The Australian – Page: 23 & 25 : 29-Apr-19

Ratings data from OzTAM shows that the Seven Network’s ‘Sunrise’ averaged 256,000 viewers in January 2019, compared with 357,000 in January 2012. The average audience for the Nine Network’s rival ‘Today’ has fallen from 319,000 to 206,000 over the same period. Although the ABC’s breakfast show has consistently gained market share since its launch, TV industry veteran Rob McKnight says a key reason why viewers are shunning ‘Sunrise’ and ‘Today’ is their reluctance to take risks as they did in the past.

CORPORATES
SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, OZTAM PTY LTD, AUDIENCE DEVELOPMENT AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED, IPG MEDIABRANDS, DENTSU AEGIS NETWORK

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